Blog by : Adnan
The raison d’etre of Anupamaa is the revival of the ancient, almost forgotten hand printing and needlecraft techniques of India. Anupamaa’s style in vintage meets bold and western. The print stories are often eclectic and the philosophy is organic. One of her favorite techniques of ancient hand printing using wooden bocks are carved by hand based on Anupamaa’s hand drawn sketches. The blocks are then dipped into dyes and placed on silks and cottons.
An important role for the brand is ‘employment generation’ and our model is based on sustainable growth. We work directly and indirectly with craft people and several NGO’s to meet these goals as well.
The motto is to honour master skills in house, producing a product that is unique and intensely handcrafted but in keeping with international quality standards.
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The raison d’etre of Anupamaa is the revival of the ancient, almost forgotten hand printing and needlecraft techniques of India. Anupamaa’s style in vintage meets bold and western. The print stories are often eclectic and the philosophy is organic. One of her favorite techniques of ancient hand printing using wooden bocks are carved by hand based on Anupamaa’s hand drawn sketches. The blocks are then dipped into dyes and placed on silks and cottons.
An important role for the brand is ‘employment generation’ and our model is based on sustainable growth. We work directly and indirectly with craft people and several NGO’s to meet these goals as well.
The motto is to honour master skills in house, producing a product that is unique and intensely handcrafted but in keeping with international quality standards.
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